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In Computational intelligence and neuroscience

With the emergence and development of artificial intelligence, design is no longer a process that can be completed only by creativity and knowledge. This article introduces research based on voice data mining and further discusses the optimization and application of rhetorical methods for e-commerce advertising. This article is working from two main aspects: one is to use association rule models in speech data mining to obtain useful rule relationships between Chinese prosody parameters, and the other is to use neural networks and data items in speech data mining. Using computer technology can make online advertisements interact with users. In addition to clicking on advertisements to jump to product pages, online advertisements also have multichannel sensory feelings, which can provide rich information and stimulate interest through interaction with users. We need to optimize the rhetoric of the advertisement and pay attention to the combination of the beauty of speech and the content of the advertisement when designing the advertisement. At the same time, we must also pay attention to the accuracy and elegance of the advertising language and wording.

Guo Chunfeng