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In Psychological science ; h5-index 93.0

Many of us "see red," "feel blue," or "turn green with envy." Are such color-emotion associations fundamental to our shared cognitive architecture, or are they cultural creations learned through our languages and traditions? To answer these questions, we tested emotional associations of colors in 4,598 participants from 30 nations speaking 22 native languages. Participants associated 20 emotion concepts with 12 color terms. Pattern-similarity analyses revealed universal color-emotion associations (average similarity coefficient r = .88). However, local differences were also apparent. A machine-learning algorithm revealed that nation predicted color-emotion associations above and beyond those observed universally. Similarity was greater when nations were linguistically or geographically close. This study highlights robust universal color-emotion associations, further modulated by linguistic and geographic factors. These results pose further theoretical and empirical questions about the affective properties of color and may inform practice in applied domains, such as well-being and design.

Jonauskaite Domicele, Abu-Akel Ahmad, Dael Nele, Oberfeld Daniel, Abdel-Khalek Ahmed M, Al-Rasheed Abdulrahman S, Antonietti Jean-Philippe, Bogushevskaya Victoria, Chamseddine Amer, Chkonia Eka, Corona Violeta, Fonseca-Pedrero Eduardo, Griber Yulia A, Grimshaw Gina, Hasan Aya Ahmed, Havelka Jelena, Hirnstein Marco, Karlsson Bodil S A, Laurent Eric, Lindeman Marjaana, Marquardt Lynn, Mefoh Philip, Papadatou-Pastou Marietta, Pérez-Albéniz Alicia, Pouyan Niloufar, Roinishvili Maya, Romanyuk Lyudmyla, Salgado Montejo Alejandro, Schrag Yann, Sultanova Aygun, Uusküla Mari, Vainio Suvi, Wąsowicz Grażyna, Zdravković Sunčica, Zhang Meng, Mohr Christine

2020-Sep-08

affect, color perception, cross-cultural, cultural relativity, open data, open materials, pattern analysis, universality